Do you remember TV guides? How great were they? TV guides existed to help you navigate through channels that were already programmed for you. Your turn the TV on, and something is already playing.
Netflix is different than that. In terms of the frustration of what to watch, it’s actually worse. This comes from how it’s set-up (on-demand) and something called the paradox of choice: the more things you have to choose from, the harder it becomes for you to choose (and the longer it takes.
You can see where this is going. We believe that a TV Guide is more suitable for the Netflix world. That’s why we’re coming out with the world’s first Netflix Guide, a book of 130 titles that will guide you through the Netflix catalog and introduce you to your best viewing choice.