Every Streaming Service Price Increase (July 2024)

Every streaming price* hike is listed below.

July 18th, 2024. Peacock raised the price of every plan by $2 (Premium costs $7.99, previously $5.99)
June 12th, 2024. Philo raised its subscription price from $25 to $28
June 4th, 2024. Max raised the price of its ad-free plans by $1
February 12th, 2024. Sling TV raised the price of Sling Blue from $40 to $45
February 12th, 2024. Sling TV raised the price of Sling Orange + Blue from $55 to $60
February 1st, 2024. Fubo TV raised the price of every plan by an average of $5 (Pro costs $79.99, previously $75.99)
November 5th, 2023. DirecTV Stream raised the price of every plan by an average of $5 (Choice costs $108.99, previously $99.99)
November 2nd, 2023. Discovery+ raised its subscription price from $6.99 to $8.99
October 23rd, 2023. Apple TV+ raised its subscription price from $6.99 to $9.99
October 18th, 2023. Netflix raised the price of every plan by $2 to $3 (Premium costs $22.99, previously $19.99)
October 12th, 2023. Disney+ raised its ad-free plan price from $10.99 to $13.99
October 12th, 2023. Hulu raised its ad-free plan price from $14.99 to $17.99
October 12th, 2023. ESPN+ raised its subscription price from $9.99 to $10.99
August 17th, 2023. Peacock raised the price of every plan by $1 to $2 (Premium costs $5.99, previously $4.99)
June 27th, 2023. Paramount+ raised the price of every plan by $1 to $2 (Premium costs $11.99, previously $9.99)
March 17th, 2023. YouTube TV raised its subscription price from $64.99 to $72.99
February 11th, 2023. Max raised its ad-free plan price from $14.99 to $15.99
December 8th, 2022. Disney+ raised its ad-free plan price from $7.99 to $10.99
December 8th, 2022. Hulu raised its ad-free plan price from $12.99 to $14.99
December 8th, 2022. Hulu with Live TV raised its subscription price from $70 to $75
November 4th, 2022. Sling TV raised the prices of Sling Blue and Sling Orange from $35 to $40
November 4th, 2022. Sling TV raised the price of Sling Orange + Blue from $50 to $55
October 24th, 2022. Apple TV+ raised its subscription price from $4.99 to $6.99
January 14th, 2022. Netflix raised the price of every plan by $1 to $2 (Premium costs $19.99, previously $17.99)
November 19th, 2021. Hulu with Live TV raised its subscription price from $65 to $70
October 8th, 2021. Hulu raised its ad-free plan price from $11.99 to $12.99
May 25th, 2021. Philo raised its subscription price from $20 to $25
March 26th, 2021. Disney+ raised its ad-free plan price from $6.99 to $7.99
January 27th, 2021. Sling TV raised the prices of Sling Blue and Sling Orange from $30 to $35
January 27th, 2021. Sling TV raised the price of Sling Orange + Blue from $45 to $50
October 29th, 2020. Netflix raised its Premium plan from $15.99 to $17.99
July 1st, 2020. YouTube TV raised its subscription price from $49.99 to $64.99
April 10th, 2019. YouTube TV raised its subscription price from $39.99 to $49.99
January 15th, 2019. Netflix raised the price of every plan by $1 to $2 (Premium costs $15.99, previously $13.99)

*Prices indicated are monthly prices.

Chart of price hikes for the six major streamers

Chart of price hikes for live TV cord-cutting services

What's the difference between price increases and ad plans?

Price hikes and ad-supported plans are different sides of the same coin: both are ways for streamers to increase profits. If a streamer wants to avoid the dreaded "price hike" accusation, then it will remove certain features, one of them being ad-free viewing. Amazon Prime, for example, can offer the same price it's had for years because it now includes ads. More recently, AMC+ got to lower its steep price by introducing ads, while Netflix got rid of its famous Basic plan to further push its ad-supported plan as the cheapest one you can get on the platform. Basically, more ad revenue = more costs saved for the streamers.

Why do streaming services increase their prices?

Between rising production costs, dwindling subscriber growth, and labor strikes, streaming services are having to shell out way more money than they used to. It was easy to sell low at first when the competition wasn't as cutthroat and the market was not as saturated. But now that everyone is on board the cord-cutting ship, prices are going back up to the way they were.

Which streaming service has increased its price the most?

That honor goes to Netflix, which has consistently been upping its price since 2019. It's followed closely by Sling TV, Disney+, and Hulu, despite all three of these services offering some pretty affordable bundles.

Which streaming service has never increased its prices?

Amazon Prime has never increased its price since it introduced Prime Video as a standalone service in 2016. Perhaps in an attempt to retain that reputation, it now has ads but gives viewers the option to remove them for an extra $2.99/month.

When will Netflix increase its price next?

Historically, Netflix has introduced a price change every 1 to 2 years. Since the platform dramatically raised its prices early last year, Netflix will likely increase its price again later this year or early next year.