Air (2023)

Air (2023)

R

The legendary partnership between Michael Jordan and Nike gets the Hollywood treatment in this slam dunk of a film

7.6

Movie

United States of America
English, German, Spanish
Comedy, Drama, History
2023
BEN AFFLECK
Al Madrigal, Albert Stroth, Andy Hirsch
111 min

What it's about

Discover the game-changing partnership between a then undiscovered Michael Jordan and Nike's fledgling basketball division which revolutionized the world of sports and culture with the Air Jordan brand.

The take

In 1984, Michael Jordan was a rising star and Nike had yet to make its mark in the basketball industry. With nothing to lose, Nike had to make a choice: settle behind the far more successful Adidas and Converse or shoot its shot and bet everything they have to win Jordan? 

You don’t have to be an NBA fanatic to know what Nike went with. The real-life story of how Air Jordans came to be is compelling in itself, but the dramatized version of it in Air is told with extra verve and charm, with director Ben Affleck and writer Alex Convery successfully turning a business pitch into something funny, moving, and highly watchable, predictable beats and all. 

Air covers the big hits and misses of business (which it buoys with lighthearted jokes and tender backstories), provides an addictive 80s soundtrack (without caricaturing the era), and gives us likable, rootable characters (an impressive feat given that this is, essentially, a Nike ad campaign). Matt Damon and Viola Davis, especially, turn in performances that elevate Air into something quite special. And while this film may be more about the Air than the Jordans, it is still a champion's story—familiar and cheesy at times, sure, but feel good, inspiring, and truly winning. 

Comments

Add a comment

UP NEXT 

UP NEXT 

UP NEXT 

Mambar Pierrette (2024)

A moving portrait of a steadfast seamstress that subtly stitches everyday life in Douala

7.2

Cleaners (2019)

A weird and wonderful coming-of-age anthology featuring classic moments in 2000’s Philippine high schools

9.4

The Trial of the Chicago 7 (2020)

A star-studded and riveting legal drama with a blockbuster feel.

8.1

Angle (2023)

Wrestling legend Kurt Angle is the embodiment of "never give up" in this candid sports documentary

8.5

The Guilty (2018)

A minimalist, razor-sharp thriller that will have you gasping for air.

9.0

Forgotten Love (2023)

The stunning third take of the classic Polish pre-war melodrama

7.7

Fern Brady: Autistic Bikini Queen (2024)

Fern Brady's comedy is friendly and absurd in the best way

7.0

Minbo: the Gentle Art of Japanese Extortion (1992)

Alternatively, a hilarious, satiric guide to dealing with pesky organized crime

8.3

System Crasher (2019)

A tale of trauma and one of the most talked about movies on Netflix in 2020.

9.0

Problemista (2024)

Dark, weird, poignant, and funny, this debut feature by Los Espookys star Julio Torres is a modern parable of the American Dream

8.6

Curated by humans, not algorithms.

agmtw logo

© 2024 agoodmovietowatch, all rights reserved.