For a show about luxury brands (featuring A-list actors no less), The New Look is surprisingly tacky. If I didn’t know any better, I would’ve thought I was watching a History Channel reenactment, instead of a supposedly prestige Apple TV+ show about the murky histories of Coco Channel (Juliette Binoche) and Christian Dior (Ben Mendelsohn). The lines are clunky, the delivery is stiff, and doing all this in English with forced French and German accents is certainly…a choice. It’s not that they’re poor accents, but the inconsistency is distracting; it often sounds like I’m listening to a dub, which I’ve never been a fan of. To his credit, director Todd A. Kessler knows how to make a fashionable show. The gowns are gorgeous, and the designs Channel and Dior come up with look just as chic as the day they first came out. But that’s just one thread of multi-layered show. It may look good, but it crumbles under the weight of its ambitious goal to be a biopic, a period piece, and a war drama all at once. What a waste of a good cast, an interesting story, an a gorgeous collection of gowns!

Emily Mortimer’s Elsa Lombardi is a breath of fresh air in this stuffy series. With personality and humor to spare, she’s the secret savior of the show. Maisie Williams is also remarkable as Catherine Dior, though the uneven writing does her character a disservice.