Air

In 1984, Michael Jordan was a rising star and Nike had yet to make its mark in the basketball industry. With nothing to lose, Nike had to make a choice: settle behind the far more successful Adidas and Converse or shoot its shot and bet everything they have to win Jordan?

You don’t have to be an NBA fanatic to know what Nike went with. The real-life story of how Air Jordans came to be is compelling in itself, but the dramatized version of it in Air is told with extra verve and charm, with director Ben Affleck and writer Alex Convery successfully turning a business pitch into something funny, moving, and highly watchable, predictable beats and all.

Air covers the big hits and misses of business (which it buoys with lighthearted jokes and tender backstories), provides an addictive 80s soundtrack (without caricaturing the era), and gives us likable, rootable characters (an impressive feat given that this is, essentially, a Nike ad campaign). Matt Damon and Viola Davis, especially, turn in performances that elevate Air into something quite special. And while this film may be more about the Air than the Jordans, it is still a champion’s story—familiar and cheesy at times, sure, but feel good, inspiring, and truly winning.

Discover the game-changing partnership between a then undiscovered Michael Jordan and Nike's fledgling basketball division which revolutionized the world of sports and culture with the Air Jordan brand.