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The Complete History of Fubo Price Hikes

Updated on June 18, 2025

Introduction

Launched in 2015, FuboTV originally planned to stream soccer. 

Previously known as the Netflix of soccer, Fubo attracted sports fans with its easy live streaming and its $7 price point. They have since expanded their programming to include other sports, news, and entertainment channels. However, they’ve also increased their prices as a result, with their base plans now starting at around $85, twelve times the original price.

Sports fans might find the hikes too pricey. Still, Fubo remains a top choice for sports streaming, as well as a surprise contender for Spanish programming. Its upcoming Disney deal might cement that reputation even further, depending on how Fubo continues to grow.

Fubo Price Hikes

February 1, 2017. From $7 to $34.99 (Fubo premier plan)

More than a year after launch, FuboTV had its first major price hike when it started to expand its offerings. The price rose drastically, but so did the channel line-up. Originally only airing soccer games, Fubo added other sports as well as other channels such as A&E Network, HISTORY, Hallmark, Nat Geo, and more, which marked FuboTV’s foray into non-sports entertainment streaming. This extended channel line-up was available on a beta version of Fubo.

April 10, 2017. From $34.99 to $44.99 (base plan)

The next price hike followed a few months later, but existing customers already anticipated the rise due to Fubo’s new tech updates. This was because FuboTV launched a new web version outside of beta. Other versions such as the Android and iOS mobile apps, Apple TV, and Roku also updated later in the year, completing the roll-out for all users by December 20, 2017.

Fubo added Fubo Extra the following year at $49.99. The plan expanded the channel line-up with BBC World News, Cooking Channel, DIY Network, and many more. Viewers also had optional add-ons ranging from $3-15, including Fubo Latino add-on at $15.

March 28, 2019. From $44.99 to $54.99 (base plan)

More than a year later, Fubo increased prices by $10 for both the base plan and Fubo Extra. This price hike comes after FuboTV added more channels, including the Viacom channels they got from the distribution deal earlier that year. Fubo also rolled out features such as 4K streaming and a new interface.

August 1, 2020. From $54.99 to $59.99 (Standard plan)

Fubo made a lot more changes to their programming in 2020. They removed Turner Warner networks, but added Disney and ESPN, bulking up their sports line-up. As a result, they switched up the plan structure, offering the following bundles.

  • Standard: $59.99/month.
  • Family: $64.99/month. Existing customers were automatically switched to the family plan, if they didn’t swap to the standard plan.
  • Ultra: $84.99/month. This was Fubo Extra with additional Showtime and entertainment networks.

March 8, 2021. From $59.99 to $64.99 (Starter plan)

The year after, Fubo continued to experiment with their plan structure in 2021, offering the following plans to new subscribers:

  • Starter: $64.99/month. This replaced the Standard and Family plans.
  • Pro: $69.99/month. This was a new plan with all the features of the Starter plan, but with more DVR and simultaneous streams.
  • Elite: $79.99/month. 

Existing plans also rose by $5. At this time, Fubo started to offer a Spanish-language plan called Latino Quarterly, expanding the original add-on into a quarterly plan. This cost $32.99 per month.

March 14, 2022. From $64.99 to $69.99 (Pro plan)

Fubo stopped offering their Starter bundle in 2022. The company decided to remove the plan due to seeing customers increasing their DVR use, which was limited in the Starter plan. Latino Quarterly also just switched to a monthly basis.

Technically, this isn’t a price increase– every remaining plan stayed the same price. Nonetheless, the change made it more expensive for new subscribers.

February 6, 2023. From $69.99 to $74.99 (Pro plan)

Fubo raised prices on its Pro and Elite plans by $5. The streamer cited the programming costs as the reason for the increase, after adding Altitude Sports and Bally Sports regional sports networks (RSNs) to the line-up. Additionally, they added a regional sports fee that ranges from $11-14/month, depending on the state.

However, not all plans were affected by the price hike. Fubo Ultimate (formerly Ultra) was replaced by Fubo TV Premier at roughly the same price, $94.99/month. It had Showtime, but stopped including the Sports Plus add-on. Fubo Latino also remained the same price.

January 18, 2024. From $74.99 to $79.99 (Pro plan)

A year after, all three Fubo base plans have increased by $5:

  • Pro: $79.99/month
  • Elite: $89.99/month
  • Premier, alternately known as Ultimate or Deluxe: $99.99/month. By March, Fubo stopped offering the plan to new customers, but existing subscribers had the option to keep their plans.

Existing customers saw the increase a month later in February the same year. RSN fees also rose around $1, ranging depending on the state. Fubo Latino stayed at the same price.

January 25, 2025. From $79.99 to $84.99 (Pro plan)

Fubo increased their prices again by $5 earlier this year for all English-language plans. The following are the plans currently available for new subscribers:

  • Pro: $84.99/month.
  • Elite: $94.99/month.

Legacy plans also rose in February by $5. Fubo cited programming costs as the reason behind the rise, but it’s also possible that its legal battles with Disney last year over the now-cancelled Venu Sports joint venture affected the pricing. RSN fees also rose by $1.

Fubo Latino also finally changed its pricing, but thankfully in the opposite direction. From $34.99, the price lowered by 55% to $14.99/month. This was due to the TelevisaUnivision dispute, which found the streamer dropping those channels last December.

Fubo Future Price Hikes

Given the back-to-back yearly increases, it’s likely that Fubo would continue to raise prices, if they keep their Pro and Elite plans the same.

However, it’s possible that Fubo might employ other strategies in response to costs. Fubo has a history of playing around with their package structures. With the removal of their priciest tier Premier last 2024, it seems that Fubo wants to focus on simplifying the base plans, and improving add-ons, in hopes of bringing in customers. This includes giving priority to its non-English language content. Fubo Latino’s price drop, as well as the new South Asian-focused Zee Family add-on, seems to indicate Fubo’s interest in multicultural programming. 

That being said, the biggest shift in Fubo’s future would be the Disney-Fubo transaction announced this January. After an antitrust lawsuit, both companies reached a surprising agreement where Disney will take over 70% control of Fubo. While Fubo and Disney’s live TV streamer Hulu will stay on separate platforms, both businesses would merge behind the screen. Changes won’t be immediate, as the deal will still go through regulatory review, but once completed, we anticipate a new future for Fubo TV.