How to watch
If you’ve ever been puzzled by “Greek life”, this documentary will go some way to demystifying that somewhat baffling phenomenon of American college culture. Bama Rush follows four hopefuls as they “rush” the University of Alabama’s sororities, a TikTok-viral weeklong recruitment process so cutthroat some candidates spend months preparing for it. The documentary digs deep into why these young women put so much time, energy, and money into joining what the film hints is a largely unforgiving and reductive element of campus life. What it finds is pretty affecting: they’re really just looking for acceptance and belonging.
Threaded throughout are director Rachel Fleit’s reflections on her own history with those motivations, having grown up with alopecia. Though it does illustrate that rushing isn’t so dissimilar from other quests for acceptance, this parallel is sometimes clunkily drawn — and can seem somewhat self-indulgent in places, given the documentary’s comparatively surface-level exploration of more systemic issues. A late development shifts Bama Rush into an even deeper self-reflexive mode, as the film itself becomes a contentious issue in the process it’s documenting. Despite its flaws, turns like this — and its participants’ extraordinary candor — help make Bama Rush an often illuminating look into an opaque world.
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