How to watch
You may have heard about this 2019 critic-favorite from clips like this one of a kid running to flee the movie theater during a screening. “little billy ran the f**k out the door”, the caption reads.
You will want to do the same. Recovering from losing her sister and her parents in a single incident, a young girl goes on a trip to Sweden to observe a ritual within a bizarre commune that occurs every 90 years. This cult’s idea of death and their traditions intersect with the girl’s grief to create unthinkable monstrosities.
Note: while some readers praise the movie for its depiction of anxiety, I highly recommend against watching Midsommar if you suffer from panic attacks.
SHOWTIME is an on-demand service operating in the US, with a monthly price of $10.99, and a yearly subscription also possible. The catalog of movies and original shows can also be accessed as an add-on to other streaming services such as Amazon Prime and Hulu.
While SHOWTIME was only available on Apple devices for a while, it has since expanded in availability to include Android, Amazon Fire and Playstation 4, and other services.
SHOWTIME on-demand is free for subscribers to the TV service.
Kanopy is an on-demand streaming service that schools and public libraries all around the US offer students and members for free. All you have to do is enter the details of your participating institution and you can start watching as you please. Because of the academic nature of the platform, Kanopy makes sure it streams only the most essential and important content available, which could mean hard-hitting films like Moonlight, Portrait of a Lady on Fire, Lady Bird, Dogtooh, Memento, and Howard’s End for certain viewers, or The Adventures of Paddington, Richard Scarry, and The Monster Math Squad for even other, younger viewers. There are also storybooks, documentaries, and educational programs available to watch as Kanopy makes sure to cater to every learner regardless of leaning or age.
You can buy nearly everything on Amazon, including movies and TV shows. Amazon’s video storefront (not to be confused with its on-demand streaming service Amazon Prime) allows you to either rent or buy thousands of titles, including new releases, blockbuster hits, niche indies, and international gems.
You’ll have to sign in using your Amazon account to start renting or purchasing, and Amazon allows you to redeem gift cards, promo codes, and points if you have them upon checkout. Like most video stores, Amazon gives you 30 days to start watching a rental and 48 hours to finish it, while unlimited access is granted to purchased titles. Lastly, you should know that a rented title is only viewable on one device, so sharing options will be limited.
If you’re subscribed to DirecTV’s satellite or internet plans, you can choose to rent and buy from the platform’s wide library of titles. Here, you’ll find the latest blockbusters, indies, cult favorites, and even beloved TV shows and previous hits that might be difficult to view elsewhere. Prices can range from $3 to $20 per title, but that will depend on its popularity and how recently it was released. You’re free to watch them on the go via the DirecTV app, but do note that you can’t transact on the app itself. And while concurrent streams for purchases (which are yours for as long as you remain a DirecTV customer) are limited to three devices, the limit for rented titles is two.
iTunes is one of the oldest media apps currently in use. While many people know it as a music player, iTunes has since evolved to offer digital movies and TV shows for rent or sale. The bigger and newer releases can cost up to $20 to purchase, but iTunes also has past hits, modern classics, award-winning pictures, and even local films you can rent for as low as $2. Purchased films and TV shows are available for as long as the studio allows them to be, but rentals are a different story. Once you’ve rented a particular title, you have up to 30 days to start watching it. And after you start watching it, you’ll then have 48 hours before it expires. iTunes comes pre-installed on Apple devices, but it’s also available on Windows PCs and Android Smart TVs.
Microsoft is most known for its computer and gaming services, but the tech corporation also has a streaming service under its belt. Microsoft’s media store allows you to rent or purchase a host of films and TV shows, many of which are still up in theaters or being broadcast on network TV. The good news is that Microsoft often puts up sales and specials that slash prices up to half, and the even better news is that Xbox Game Pass holders are entitled to many of these discounts. So for instance, a Game Pass holder can pay just $7 for a film that costs $20 to rent. Now, the not-so-good news is that Microsoft’s rental store is only available for Xbox and PCs and mobile devices that run on Windows. Anything outside of these devices, unfortunately, won’t be able to access the store.
Google Play Movies & TV, or simply Play, is a video-on-demand store that allows you to rent or purchase various films and TV shows online. A rental can cost as low as $1 (these are usually TV movies and old films) while purchases can cost up to $20 (these are often blockbusters that are fresh from theaters). Play lets you watch on most major streaming devices, but you have to remember to log in with the same account you used to purchase the titles. On your smartphone, you can access the titles via the Google TV or YouTube app, while on your smart TV, you can use access them via the Play, YouTube, or Movies Anywhere apps. You can also watch them via the Play website but do take note that Play doesn’t offer HD and 4k viewing on PCs.
Vudu is an on-demand streaming service that allows users to rent or purchase more than 200,000 new releases. Founded in 2007, it’s one of the first companies to offer digital films in HD. Vudu’s main strength is its ease of access and jam-packed catalog of movies and TV shows, but it also boasts free content, which they run on ads. In 2020, media and ticketing firm Fandango acquired Vudu and merged both companies’ streamers into one. They decided to keep the Vudu name because of its large and loyal customer base.
YouTube’s Movies & TV storefront (not to be mistaken with YouTube TV) allows you to rent and purchase thousands of films and TV shows. You can pick from the latest blockbuster releases, foreign films, award-winning staples, beloved classics, and even pre-order titles that have yet to be available elsewhere. A big draw here is that YouTube is already everywhere—it’s a tab on your browser, an app on your phone, a channel on your smart TV—so renting, purchasing, and later on accessing a title is as easy as entering your credit card or PayPal details. And as a bonus, YouTube also has a lineup of free movies it lets you watch with ads. Granted, they’re not as big or new as their rentable titles, but there are gems like Moonstruck and Cooley High hidden in there somewhere.
Now, some things to note before heading to the storefront: you must be 18 years or older to watch these titles, and while buying a movie or TV episode allows you to access them indefinitely, you have only 30 days to start viewing a rental. Once you’ve started watching it, you usually have about 48 hours until it expires, but this can vary per title. YouTube also allows playback in HD and 4k, but these features are currently unavailable on web browsers.