Formerly HBO Max, Max is a subscription-based on-demand platform that is only available in the US. New subscribers can choose from three monthly tiers ranging from $9.99 (with ads) to $16.99 (no ads) to $20.99 (no ads, plus more concurrent streams, downloads, and 4K streaming). An annual subscription option is also available.

When you subscribe, you’ll get HBO’s world-class exclusives, such as The Wire and Game of Thrones but Max also functions as a bundle: you’ll get content from Discovery, DC, Criterion Collection, Looney Tunes, Studio Ghibli, Turner Classic Movies, and Crunchyroll. And as of September 2023, you will also get a live stream of CNN.

Most mobile devices that can stream video support Max, although there is yet no app for Amazon Fire TV and Roku devices.

iTunes is one of the oldest media apps currently in use. While many people know it as a music player, iTunes has since evolved to offer digital movies and TV shows for rent or sale. The bigger and newer releases can cost up to $20 to purchase, but iTunes also has past hits, modern classics, award-winning pictures, and even local films you can rent for as low as $2. Purchased films and TV shows are available for as long as the studio allows them to be, but rentals are a different story. Once you’ve rented a particular title, you have up to 30 days to start watching it. And after you start watching it, you’ll then have 48 hours before it expires. iTunes comes pre-installed on Apple devices, but it’s also available on Windows PCs and Android Smart TVs.

Google Play Movies & TV, or simply Play, is a video-on-demand store that allows you to rent or purchase various films and TV shows online. A rental can cost as low as $1 (these are usually TV movies and old films) while purchases can cost up to $20 (these are often blockbusters that are fresh from theaters). Play lets you watch on most major streaming devices, but you have to remember to log in with the same account you used to purchase the titles. On your smartphone, you can access the titles via the Google TV or YouTube app, while on your smart TV, you can use access them via the Play, YouTube, or Movies Anywhere apps. You can also watch them via the Play website but do take note that Play doesn’t offer HD and 4k viewing on PCs.

YouTube’s Movies & TV storefront (not to be mistaken with YouTube TV) allows you to rent and purchase thousands of films and TV shows. You can pick from the latest blockbuster releases, foreign films, award-winning staples, beloved classics, and even pre-order titles that have yet to be available elsewhere. A big draw here is that YouTube is already everywhere—it’s a tab on your browser, an app on your phone, a channel on your smart TV—so renting, purchasing, and later on accessing a title is as easy as entering your credit card or PayPal details. And as a bonus, YouTube also has a lineup of free movies it lets you watch with ads. Granted, they’re not as big or new as their rentable titles, but there are gems like Moonstruck and Cooley High hidden in there somewhere. 

Now, some things to note before heading to the storefront: you must be 18 years or older to watch these titles, and while buying a movie or TV episode allows you to access them indefinitely, you have only 30 days to start viewing a rental. Once you’ve started watching it, you usually have about 48 hours until it expires, but this can vary per title. YouTube also allows playback in HD and 4k, but these features are currently unavailable on web browsers.