The movie is a simulation of a simulation of a simulation— except for Scarlett Johansson’s all-in performance, nothing in this movie feels real.
What it's about
Ad extraordinaire Kelly Jones (Scarlett Johansson) is recruited to sell NASA to the public, but she encounters a few hurdles while making the move from Madison Avenue to the moon, not least in Engineer Cole Davis (Channing Tatum), who refuses Kelly’s marketing tactics.
The take
Fly Me to the Moon is many things: a movie about the power of marketing, the glory of outer space, the beauty of human connection, and famous pretty people doing their thing. But what it isn’t is believable. Nothing about this movie is, except perhaps for Scarlett Johansson’s endearing performance (she’s the only one who seems to care, which tracks because she’s credited as a producer). The plot is implausible, the backgrounds are painfully flat, the tone is weirdly uneven, and maybe most disappointing of all, the acting just doesn’t pack a punch. It’s been reported that Channing Tatum, who plays Johansson’s love interest, was cast as a last-minute replacement for Chris Evans. If it’s true, it shows. He seems lost. His deadpan delivery may work in boisterous comedies like 21 Jump Street, but here it feels jarring. This is the guy Johansson’s impassioned character is supposed to have chemistry with? The guy who can’t so much as lift his eyebrows to express any emotion other than mild annoyance? To its credit, the movie has an interesting lead in Kelly (Johansson), an ad woman who isn’t defined by the men surrounding her, and who is morally complex and nuanced. I also appreciate her friendship with her secretary Ruby. They provide a fresh angle to a well-known story, it’s just too bad the direction seemed to go off the rails in the end.
What stands out
Everyone seems to have iPhone face (for the uninitiated, this is what you call actors who just look too current to fit in a period piece). You can tell everyone’s just pretending. If the movie had genuinely funny moments or a good meaningful script, then maybe it could’ve gotten away with not being immersive. But it’s not, so I don’t know what the film wants to achieve!
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