Rated 7+ IMDb · 70%+ RT Little-known finds Curated by humans

iTunes: Price, Plans

Updated October 20, 2026 • By belle

8.3

AGMTW score, out of 10

The best picture quality of any store, and the files stay yours.

Value for money6.1

Pay per film in the highest picture quality, and purchases are yours to keep.

A store, so what you spend depends on how much you watch. Weighed against what it carries (content 9.5/10), that comes to 6.1 on value.

Content quality9.5

Rent or buy almost any film, in the highest quality of any store.

We have no title-level data for this one, so this is our own read on how much there is worth watching.

Apps and devices6.6

Serviceable app, on 5 of the 12 major devices.

Rated 4.78 on iPhone and 4.2 on Android. Works on 5 of 12 devices.

Streaming quality10

4K included on the base plan.

Streams in 4K on the base plan.

How we calculate this score →

Free trial None
Devices 4+
Go to iTunes →

iTunes is one of the oldest media apps currently in use. While many people know it as a music player, iTunes has since evolved to offer digital movies and TV shows for rent or sale. The bigger and newer releases can cost up to $20 to purchase, but iTunes also has past hits, modern classics, award-winning pictures, and even local films you can rent for as low as $2. Purchased films and TV shows are available for as long as the studio allows them to be, but rentals are a different story. Once you’ve rented a particular title, you have up to 30 days to start watching it. And after you start watching it, you’ll then have 48 hours before it expires. iTunes comes pre-installed on Apple devices, but it’s also available on Windows PCs and Android Smart TVs.

What Devices Support iTunes?

  • Android TV
  • Apple TV
  • IOS
  • Windows 11

iTunes at a Glance

Payment Options

  • Apple Pay
  • Credit card
  • Debit card
  • Paypal
  • Retailer gift card

iTunes Features

  • 1 stream only option
  • 3 screen streams
  • 6 screen streams
  • Offline downloads
  • On-demand content
  • Purchase
  • Rent
  • Simultaneous streams

Frequently Asked Questions About iTunes

Does iTunes have a free trial?

iTunes does not currently offer a free trial.

What devices support iTunes?

iTunes is available on Android TV, Apple TV, iOS, Windows 11.

Can I cancel iTunes anytime?

iTunes is a month-to-month subscription with no long-term contract. You can cancel at any time without penalty.

Is iTunes worth it?

iTunes is one of the oldest media apps currently in use. While many people know it as a music player, iTunes has since evolved to offer digital movies and TV shows for rent or sale. The bigger and newer releases can cost up to $20 to purchase, but iTunes also has past hits, modern classics, award-winning pictures, and even local films you can rent for as low as $2. Purchased films and TV shows are available for as long as the studio allows them to be, but rentals are a different story. Once you've rented a particular title, you have up to 30 days to start watching it. And after you start watching it, you'll then have 48 hours before it expires. iTunes comes pre-installed on Apple devices, but it's also available on Windows PCs and Android Smart TVs.

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How we score streaming services

Four criteria, each scored out of 10. The overall score is their weighted average: content 50%, value 20%, apps 20%, streaming quality 10%.

Value for money

0The most expensive service of its kind.

10The cheapest service of its kind, with full content.

Content quality

0None of the 20 most-watched cable channels, or nothing from our recommended list.

10All 20 channels, or the deepest catalog of titles we recommend.

Apps and devices

0A one-star app that runs on none of the 12 major devices.

10Five-star apps on all 12 major devices.

Streaming quality

0Below 720p.

104K on the plan we price.

Read the full methodology →