The Complete History of Fubo Price Hikes
Introduction
Upon its launch in 2015, FuboTV originally planned to stream soccer.
Previously known as the Netflix of soccer, Fubo attracted sports fans with its easy live streaming and its $7 price point. They have since expanded their programming to include other sports, news, and entertainment channels. However, they’ve also increased their prices as a result, with their base plan Fubo Pro now starting at around $74, ten times the original price.
Sports fans might find the hikes too pricey. Still, Fubo remains a top choice for sports streaming, as well as a surprise contender for Spanish programming. Its upcoming Disney deal might cement that reputation even further, depending on how Fubo continues to grow.
Fubo Price Hikes
February 1, 2017. From $7 to $34.99 (Fubo premier plan)
A year after launch, FuboTV had its first major price hike when it started to expand its offerings. The price rose drastically, but so did the channel line-up. Originally only airing soccer games, Fubo added other sports as well as other channels such as A&E Network, HISTORY, Hallmark, Nat Geo, and more, which marked FuboTV’s foray into non-sports entertainment streaming. This extended channel line-up was available on a beta version of Fubo.
April 10, 2017. From $34.99 to $44.99 (base plan)
The next price hike followed a few months later, but existing customers already anticipated the rise due to Fubo’s new tech updates. This was because FuboTV launched a new web version outside of beta. Other versions such as the Android and iOS mobile apps, Apple TV, and Roku also updated later in the year, completing the roll-out for all users by December 20, 2017.
Fubo added Fubo Extra the following year at $49.99. The plan expanded the channel line-up with BBC World News, Cooking Channel, DIY Network, and many more. Viewers also had optional add-ons ranging from $3-15, including Fubo Latino add-on at $15.
- Fubo (base plan): $44.99 (+$10)
- Fubo Extra: $49.99 (New plan)
March 28, 2019. From $44.99 to $54.99 (base plan)
More than a year later, Fubo increased prices by $10 for both the base plan and Fubo Extra. This price hike comes after FuboTV added more channels, including the Viacom channels they got from the distribution deal earlier that year. Fubo also rolled out features such as 4K streaming and a new interface.
- Fubo (base plan): $54.99 (+$10)
- Fubo Extra: $59.99 (+$10)
August 1, 2020. From $54.99 to $59.99 (Standard plan)
Fubo made a lot more changes to their programming in 2020. They removed Turner Warner networks, but added Disney and ESPN, bulking up their sports line-up. As a result, they switched up the plan structure, swapping the base and Extra plans for the following bundles.
- Standard: $59.99/month.
- Family: $64.99/month. Existing customers were automatically switched to the family plan, if they didn’t swap to the standard plan.
- Ultra: $84.99/month. This was Fubo Extra with additional Showtime and entertainment networks.
March 8, 2021. From $59.99 to $64.99 (Starter plan)
The year after, Fubo continued to experiment with their plan structure in 2021, offering the following plans to new subscribers:
- Starter: $64.99/month. This replaced the Standard and Family plans.
- Pro: $69.99/month. This was a new plan with all the features of the Starter plan, but with more DVR and simultaneous streams.
- Elite: $79.99/month.
Existing plans also rose by $5. At this time, Fubo started to offer a Spanish-language plan called Latino Quarterly, expanding the original add-on into a quarterly plan. This cost $32.99 per month.
March 14, 2022. From $64.99 to $69.99 (Pro plan)
Fubo stopped offering their Starter bundle in 2022. The company decided to remove the plan due to seeing customers increasing their DVR use, which was limited in the Starter plan. Latino Quarterly also just switched to a monthly basis.
Technically, this isn’t a price increase– every remaining plan stayed the same price. Nonetheless, the change made it more expensive for new subscribers.
- Pro: $69.99/month (No change)
- Elite: $79.99/month (No change)
- Latino: $32.99/month (No change)
February 6, 2023. From $69.99 to $74.99 (Pro plan)
Fubo raised prices on its Pro and Elite plans by $5. The streamer cited the programming costs as the reason for the increase, after adding Altitude Sports and Bally Sports regional sports networks (RSNs) to the line-up. Additionally, they added a regional sports fee that ranges from $11-14/month, depending on the state.
- Pro: $74.99/month (+$5)
- Elite: $84.99/month (+$5)
However, not all plans were affected by the price hike. Fubo Ultimate (formerly Ultra) was replaced by Fubo TV Premier at roughly the same price, $94.99/month. It had Showtime, but stopped including the Sports Plus add-on. Fubo Latino also remained the same price.
- Ultimate: $94.99/month (New plan)
- Latino: $32.99/month (No change)
January 18, 2024. From $74.99 to $79.99 (Pro plan)
A year after, all three Fubo base plans have increased by $5:
- Pro: $79.99/month (+$5)
- Elite: $89.99/month (+$5)
- Premier, alternately known as Ultimate or Deluxe: $99.99/month. By March, Fubo stopped offering the plan to new customers, but existing subscribers had the option to keep their plans.
Existing customers saw the increase a month later in February the same year. RSN fees also rose around $1, ranging depending on the state. Fubo Latino stayed at the same price.
- Latino: $32.99/month (No change)
Later that year, Fubo offered a new plan, Fubo Essential, which offers the same lineup Pro does, only without the regional sports networks. As such, the plan costs the same as Pro, just without the RSN fees.
January 25, 2025. From $79.99 to $84.99 (Pro plan)
Fubo increased their prices again by $5 earlier this year for all English-language plans. The following are the plans currently available for new subscribers:
- Essential: $84.99/month (+$5) In March, this plan was scrapped to make way for a cheaper Sports & News plan.
- Pro: $84.99/month (+$5)
- Elite: $94.99/month (+$5)
Legacy plans also rose in February by $5. Fubo cited programming costs as the reason behind the rise, but it’s also possible that its legal battles with Disney last year over the now-cancelled Venu Sports joint venture affected the pricing. RSN fees also rose by $1.
Fubo Latino also finally changed its pricing, but thankfully in the opposite direction. From $34.99, the price lowered by 55% to $14.99/month. This was due to the TelevisaUnivision dispute, which found the streamer dropping those channels the previous December.
- Latino: $14.99/month (-$20)
December 6, 2025. From $84.99 to $74.99 (Pro plan)
We couldn’t believe our eyes when we saw this, but Fubo actually lowered their prices, rather than increasing them.
- Pro: $74.99/month (-$10)
- Elite: $84.99/month (-$10)
Perhaps we should have predicted the change, considering Fubo Latino earlier in the year. Like the TelevisaUnivision dispute, Fubo lowered prices for their English language base plans in response to the NBCUniversal blackout.
In addition, Fubo introduced their new Sports & News plan, which is now the cheapest English-language offer that the streamer has to offer. Fubo Latino also remained the same price.
- Sports & News: $55.99/month (New plan)
- Latino: $14.99/month (No change)
Fubo Future Price Hikes
When we last updated this article, we predicted Fubo would raise their prices after a year. Thankfully, the streamer proved us wrong in January. Is it possible that next year, they’ll do the same and lower prices again? Considering that this happened because of the channel black-out, we wouldn’t want to jinx it. Hopefully, the economy somehow gets better so that Fubo won’t have to increase their prices, and that Fubo won’t get into another channel blackout.
However, it’s possible that Fubo might employ other strategies in response to costs. Fubo has a history of playing around with their package structures. We’ve seen this play out recently with the new Sports & News tier. With the removal of their priciest tier Premier last 2024, it seems that Fubo wants to focus on simplifying the base plans, and improving add-ons, in hopes of bringing in customers. This includes giving priority to its non-English language content. Fubo Latino’s price drop, as well as the new South Asian-focused Zee Family add-on, seems to indicate Fubo’s interest in multicultural programming.
That being said, the biggest shift in Fubo’s future would be the Disney-Fubo transaction announced this January. After an antitrust lawsuit, both companies reached a surprising agreement where Disney will take over 70% control of Fubo. While Fubo and Disney’s live TV streamer Hulu will stay on separate platforms, both businesses would merge behind the screen. Changes won’t be immediate, as the deal will still go through regulatory review, but once completed, we anticipate a new future for Fubo TV.
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