It’s the 1970s and women’s liberation is at its peak. Feminist writer Joyce (Ophelia Lovibond) wants nothing more than to start a magazine called “The Matriarchy Awakens,” but publishers aren’t biting. Enter Doug (Jake Johnson), a seemingly sleazy magazine mogul who wants to turn Joyce’s idea into something more sellable—namely, an erotic magazine aimed at women. Against her better judgment, Joyce agrees, and along with a crew of unlikely creatives, they work to set up Minx, a sexy female-first magazine that is the first of its kind.
Minx, the series, engages both characters and viewers in important conversations about feminism and eroticism, but more than just a piece of infotainment, it’s actually a genuinely funny and charming show. The spars between Joyce and Doug propel the series forward, and the bonds that form between their co-workers are just as heartfelt and compelling. Given Minx’s explicit premise, you might come in expecting a raunchy and sharp-edged show, but it’s actually tamer than it seems. As it is, Minx is lighthearted and pleasing, as enjoyable as any half-hour comedy out there.
"Minx, the publication, is politics dressed up as fun. “Minx,” the show, is fun that barely bothers to dress up as politics—at least at first. But what it really cares about are its characters..."
— Katy Waldman
"So much about Minx works so well that I would love to be able to celebrate it as a series that eventually finds its footing and becomes an unqualified good time."
— Kathryn VanArendonk
An earnest young feminist joins forces with a low-rent publisher to make the world's first erotic magazine for women.
