It’s the 1970s and women’s liberation is at its peak. Feminist writer Joyce (Ophelia Lovibond) wants nothing more than to start a magazine called “The Matriarchy Awakens,” but publishers aren’t biting. Enter Doug (Jake Johnson), a seemingly sleazy magazine mogul who wants to turn Joyce’s idea into something more sellable—namely, an erotic magazine aimed at women. Against her better judgment, Joyce agrees, and along with a crew of unlikely creatives, they work to set up Minx, a sexy female-first magazine that is the first of its kind.
Minx, the series, engages both characters and viewers in important conversations about feminism and eroticism, but more than just a piece of infotainment, it’s actually a genuinely funny and charming show. The spars between Joyce and Doug propel the series forward, and the bonds that form between their co-workers are just as heartfelt and compelling. Given Minx's explicit premise, you might come in expecting a raunchy and sharp-edged show, but it's actually tamer than it seems. As it is, Minx is lighthearted and pleasing, as enjoyable as any half-hour comedy out there.